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Best Free Social Media Management Tools. Managing your social media presence is just as important as producing excellent content for your audience. Along with sharing useful information with them, you can also interact with them, get insightful comments and topic suggestions, establish connections with others in your business, and get in touch with influencers, among other things.

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It’s practically impossible to manually manage all of those accounts, though, because you need to be a part of so many well-known social networks, and new ones are constantly being added to the mix. Fortunately, there are several free social media management and scheduling applications available that you may utilize to greatly simplify your work and daily life. Let’s look at the top six most effective social media management tools.


Buffer is one of the best apps for managing your social media presence and scheduling your posts. Buffer comes with analytics tools that enable you to track your audience’s activity and figure out when it is best to post in the future. It also comes with a Chrome extension that integrates seamlessly. It is a more straightforward and effective way of managing your social media accounts, pages, and groups, and you are never more than a few clicks away from setting up anything you want. Buffer supports over 7 different channels—you can add up to 3 on the free plan.


Later started as a dedicated Instagram scheduling tool, but since its inception, they’ve added support for other social networks and are continuously adding new features. Later, focus on visual content. Whether you want to schedule in-feed image or video posts, stories, or carousel posts, Later supports all of these options. Unlike all the rest of these social media managers that start with a social message and then allow you to add an image, the tool requires you to start a post by uploading a picture. You then add suitable text to the image.

You can add notes and labels to your media items and add a star to any image you wish to highlight. You can filter your images by label or star, by media usage, type of media, and by the time frame in which you uploaded your media. You can store unlimited media, even on the free plan.


Crowdfire is another great social media management tool that focuses on scheduling content across your social channels at the most suitable times. It adds social monitoring and competitor analysis for premium subscription plans. One of the best things about Crowdfire is how easily you can use it to post a wide range of content across all of your social platforms. It is also said to be the first social media management app that supports posting to TikTok, which could be particularly useful to brands targeting a young audience.

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